Privacy & Cookies Policy
HealthDirect.ie - PinkTree Limited
Last updated: 8/15/2025
Introduction
This Privacy & Cookies Policy outlines how HealthDirect.ie, owned and operated by PinkTree Limited, collects, uses, discloses, and safeguards your information when you visit our website or use our services. It also explains your privacy rights and how the law protects you.
By using our services, you agree to the collection and use of information in accordance with this policy.
Interpretation & Definitions
Interpretation
Words with capitalized initial letters have defined meanings under the following conditions. These definitions apply regardless of whether they appear in singular or plural.
Definitions
Collection and Use of Your Personal Data
Types of Data Collected
Personal Data
We may collect the following personally identifiable information:
- Name (First and Last)
- Email Address
- Phone Number
- Address (including City, County, Postal Code)
- Payment and Billing Information (if applicable)
- Medical or health-related information as required for consultation services
Usage Data
Collected automatically and may include:
- IP address
- Browser type and version
- Device information
- Pages visited, duration, and time stamps
- Diagnostic and technical data
When accessing via a mobile device, we may also collect:
- Mobile device ID and type
- Operating system
- Mobile browser type
User-Uploaded Medical Records and Files
HealthDirect.ie allows users and clinicians to upload medical documents, such as reports, prescriptions, test results, and health-related images. These may contain sensitive health information.
How Uploaded Files Are Used
- Used for diagnosis, treatment planning, or documentation by your assigned clinician.
- May be accessed and shared by you (the user) with other clinicians using the platform by selecting specific sharing options.
- May be accessed by clinicians to share relevant documents with you.
- Files are never shared externally without your explicit consent unless required by law or in a medical emergency.
Legal Basis for Processing
We process uploaded medical data under Article 9(2)(a) of the GDPR – explicit consent, which you provide by uploading and selecting how the files should be shared.
Security and Access Controls
- Files are stored on encrypted servers.
- Access is restricted via secure authentication and role-based permissions.
- All data transfers are encrypted using SSL/TLS protocols.
- Access logs are maintained to track any file access or sharing events.
File Retention
Uploaded documents are stored for as long as required for clinical or legal purposes, and in line with our retention policy. You may request deletion of specific files, subject to legal and clinical guidelines.
Cookies Policy
We use cookies and similar technologies (e.g., tags, beacons) to:
- Improve website functionality
- Understand user behaviour
- Deliver personalized services
Types of Cookies
Necessary for website operation
Store preferences like language or location
Help measure usage and improve performance
Track visits to deliver relevant content and advertisements
Microsoft Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture website usage through heatmaps and session recordings. These tools help us optimize user experience and improve service delivery.
To learn more, visit the Microsoft Privacy Statement.
You can control cookie preferences through your browser settings. Note that disabling cookies may limit certain features of our site.
Use of Your Personal Data
We use your personal data for:
- Providing and maintaining our services
- Creating and managing user accounts
- Processing appointments and payments
- Contacting you with service updates or marketing (unless you opt out)
- Responding to support queries
- Analysing website and service usage
- Ensuring legal compliance
- Business transitions (e.g. mergers, acquisitions)
Sharing Your Information
We may share your data:
- With Service Providers who assist in operations (e.g., IT, hosting, payment)
- With business partners (with your consent)
- With affiliates under strict privacy controls
- If legally required or to protect legal rights
- In the event of business restructuring or transfer
Health records and uploaded files are only shared with other platform users or clinicians when you choose to share them through our built-in controls.
Data Retention
We retain your Personal Data only as long as necessary:
- To fulfill the purposes outlined in this policy
- To comply with legal obligations
- To resolve disputes and enforce agreements
Uploaded files and health records are stored per legal/clinical retention standards, and users can request file deletion where permitted.
International Data Transfers
Your data may be stored or processed in countries outside of your residence. We ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses (where applicable)
- Secure data transfer agreements
Data Security
We implement administrative, technical, and physical safeguards including:
- End-to-end encryption
- Role-based access controls
- Secure login protocols
- Routine audits and monitoring
However, no method of transmission or storage is 100% secure. We encourage users to protect their login credentials.
Children's Privacy
Our services are not intended for individuals under 13. We do not knowingly collect personal data from children. If you believe your child has provided us with information, please contact us so we can delete it.
Third-Party Links
Our website may contain links to other sites. We are not responsible for the privacy practices of such websites. Please review their policies before providing personal information.
Your Rights (Under GDPR)
You have the right to:
- Access, correct, or delete your data
- Object to or restrict processing
- Withdraw consent at any time
- Lodge a complaint with the Data Protection Commission (www.dataprotection.ie)
To exercise these rights, contact us at: info@healthdirect.ie
Changes to This Privacy Policy
We may update this policy from time to time. Updates will be posted on this page and, where appropriate, notified to you via email.
We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy & Cookies Policy or your data, please contact:
PinkTree Limited
Email: info@healthdirect.ie
Address: HealthDirect Ltd, 20 Harcourt Street, Dublin 2, D02 H364